With the release of Messenger Bot, the new "friend-to-friend" platform, Twitter and Facebook Messenger will go into a phase of a sort of symbiotic relationship. Facebook's bots are going to start connecting users with Twitter users. The effect will be an explosion of social-media activity that will last far longer than the marketing world realizes.
Social media marketing is not all about the networking sites and their interactions. Social networks and the Twitter bot will create a new age of social networking that is a fusion of networking and advertising. In essence, what Facebook is doing is creating a new form of search engine optimization where Facebook users can find users who are interested in chatting with them.
Although a Facebook bot can be programmed to search for people to connect with, it won't do a good job if you don't know what you're looking for. Facebook has built this bot so that it will only connect with people who have common interests. This is where the bot will connect with people. Once it finds these commonalities, it will then engage in conversation with those users.
Facebook already has a team that oversees the bot's performance and it looks at each type of conversation like a purchase. If a person is spamming the system, Facebook will use bots to delete those connections. This will create a two-way market for Facebook.
Of course, bots on Facebook need to be watched. The bots are a black box in the eyes of the marketing world and unless they operate in accordance with Facebook's rules, they could be put out of business or even suspended. Facebook wants to be sure that users can communicate on its site without fear.
Bots on Facebook can only interact with other bots. Only one bot will be able to send a message to another bot. Users will also have toopt-in before they can communicate with the bots. Facebook will begin with two types of users and then expand the platform with other types of conversations.
In the beginning, a Twitter bot on Facebook will be used to promote the bot. When people start talking about that bot, users will have the option to either retweet or like the post. The bot will then follow up with a post that encourages a person to contact it.
At some point, the Bot will also offer customer support by allowing people to submit complaints. It will also tell people when it thinks they have a problem and will work with them to get them fixed. Then, the bot will provide feedback about how it thinks a user can improve.
It will be a simple social networking platform. One button will connect the user to the bot and there will be many buttons to choose from. A user can choose to connect with other Facebook users or any other users that the bot chooses to connect with. Once a connection is made, a user can begin to chat with the bot in a way that resembles normal social-networking conversation.
The Facebook Messenger Bot was not designed for small businesses. It was developed to be used by large companies with thousands of customers to connect with. The social media generation wants more interaction with the people they care about, not just an endless stream of messages to filter through.
Facebook knows this. This is why the Facebook Messenger Bot has been designed to target large companies. Businesses that have large databases of users can benefit from being included on Facebook's bot network.
You can see this same concept being applied to a networking site like MySpace. A new bot will be developed with MySpace users. As long as MySpace has a large database of users, a Twitter bot can be developed for MySpace and Facebook will be there to help if needed.