Every video project is a real partnership between client and Production Company and there are many important elements to consider. Sometimes the intangibles can be as important as the tangible. All video companies are not created equal and your choice depends on what you want to accomplish. Here are some things to consider before you make a decision.
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The Plan – Before you contact production studios in Los Angeles
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• Establish a clear goal. The more defined your objectives, the better the final product will be.
• Determine a budget range. In many cases, the budget will define the finished product. You will save a lot of time by knowing what you want to spend – even if it's a range – and sharing this information with the production company.
• Know your audience. Will the program be used to sell a product? To educate customers? To launch a product? To enhance your brand and image? To motivate and inspire employees? To entertain?
• Establish quantifiable measurements for success. What do you want the audience to do, think or feel after they have seen the video?
• Research. Get on the Internet and find out as much as you can about the production companies in which you may be interested.
• Ask business colleagues. A lot of business can come from word of mouth. What better way to narrow your choices to ask your friends who work at other companies?
• Check social media. Ask your contacts on LinkedIn for advice and their experiences with video production companies.
• Identify internal expectations. What results will persuade your management that the project has been a success? Does your CEO expect to be on camera? How long should the finished product run?