Courtesy – pressable
Companies sell their products with the help of package designing. Package designing is a process that helps companies attract customers from supermarkets, online, boutiques etc. Regardless of the product, the package designing must be different where the customers must lay their eyes on the respective product. If you are on the verge of becoming a package designer, these are some of the contents that should be on it.
- A Written Copy – This can be in the form of words or description related to the product. A written copy must be written in such a way that grabs the attention of the customers while helping in buying decisions.
- An Image – Adding a picture or image is also important regarding the package design. Adding a picture helps the consumers to see the product before making a purchase.
- A Required Marking – Now adding required marking usually depends on the product and the industry. If required, then adding a required marking makes mandatory in the form of barcode, nutrition information, association marks etc.
- A Temporary Content – Foods and cosmetic products require the need of adding additional information in the form of expiration date, batch numbers etc. However, temporary content isn’t necessary to be added on the package since its regulations keep changing. But it is recommended to have some space on the package to add the content whenever required.
These are a few contents that should be present on the product design. To learn more, get in touch with packaging designers in Melbourne.